BLK&BOLD

Role
Creative Director
Year
2020-2021

Directed the brand visuals & photoshoots for new product launches and brand partnership campaigns with the NBA that elevated the overall brand’s presence across social media platforms (Instagram, Facebook, & Twitter).

BLK&BOLD x NBA PARTNERSHIP

Collaborated with the brand’s marketing agency to direct the creative assets for the Blk&Bold X NBA partnership. Photography & designs were used to market new products nationally throughout the entirety of the 2021 NBA season.

Red package of BLK & BOLD coffee titled "The Warm Up," with basketballs and coffee beans. Text reads "Western Conference."
Coffee information card with roast, flavor, type, and origin details. Roast: Medium. Flavor: Caramel, Smooth, Fruity. Type: Ground, Whole Bean. Origin: Ethiopia, Central America. Website: blkandbold.com
BLK & Bold coffee packaging with basketball theme and Eastern Conference text.
Coffee label description featuring medium roast, caramel, smooth, fruity flavor, available in ground or whole bean, origin from Ethiopia and Central America, from BLKandBold.com.
Two bags of BLK & Bold specialty coffee, "The Warm Up" blend, one in red and the other in blue packaging, featuring NBA team logos.
BLK & Bold coffee bag on basketball court
Coffee bags on an outdoor basketball court with hoop in background.
Two colorful coffee bags with '5% For Our Youth' text stand on an outdoor basketball court with a hoop in the background. The bags highlight a charitable initiative.
Two coffee bags, one blue and one red, with "5% for Our Youth" text, basketball court background.

BRANDED content

Directed & created content for web, social media, and print including photography and videography ads as well as design to boost audience engagement.

BLK & Bold coffee package with coffee beans, lemon slices, and splashing coffee background
BLK & BOLD hibiscus citrus tea package with orange slices and yellow flower on orange background.
Illustration of a blue shopping basket with two black product packages labeled "BLK & Bold" emerging from it. Text "Forgot Something?" at the top on a brown background.
Four bags of BLK & Bold coffee varieties labeled Limu, La Guadalupe, Rise & GRND, and BLK & Bold against a beige background with a banner stating 'Welcome to the Family.'