Greenlight
Role
Digital Designer
Year
2021-2023
Collaborated with cross-functional teams (Marketing, Product, People) to bring user-centric design solutions to business challenges. Developed thoughtful web experiences, from wireframes to high-fidelity designs and polished assets (icons, illustrations, etc) & iterated the best experiences for users based on testing results.
Marketing Site
Collaborated with the Marketing team to update the marketing site through multiple counts of user testing and experimentation. Updates include hero image designs & illustrations, section module visuals, iconography, plans card designs, CTA’s, and UI/UX of various pages.
Homepage
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Plans page
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OG IMAGES
Created the template that is used as the mobile thumbnail for sharing links throughout the entirety of the marketing site.
APP STORE VISUALS
Created the new flow of visuals across Apple App Store and Google Play store to clearly promote the product and it’s most coveted features to new and existing users.
product design
Collaborated with the Product Design team to create new branded moments throughout the app and showcase new features to users. This also helped bridge the gap between brand design guides on the Marketing & Brand team with those of Product.
parent onboarding
Worked alongside the Product Design team to reimagine the onboarding flow on the Parent’s login home screen when they first make an account. Also teamed up with the Motion Designer to storyboard & create animations from the illustrations throughout the onboarding flow.
Allowance Feature launch
Collaborated with the Product & Marketing team to create product launch assets that present a new feature to current & new users.
