Greenlight

White uppercase 'G' and lowercase 'l' on a black background.

Role
Digital Designer

Year
2021-2023

Collaborated with cross-functional teams (Marketing, Product, People) to bring user-centric design solutions to business challenges. Developed thoughtful web experiences, from wireframes to high-fidelity designs and polished assets (icons, illustrations, etc) & iterated the best experiences for users based on testing results.

Marketing Site

Collaborated with the Marketing team to update the marketing site through multiple counts of user testing and experimentation. Updates include hero image designs & illustrations, section module visuals, iconography, plans card designs, CTA’s, and UI/UX of various pages.

Homepage

Desktop

Promotional webpage for a financial service targeting families, highlighting features like a debit card for kids, spending management, check deposits, and investment options. Includes images of children, financial icons, and app interface previews. Mentions benefits for parents and kids, such as saving, investing, spending, and earning money together. Offers three subscription plans and a trial option.

Mobile

Promotional banner for Greenlight debit card and app for kids and parents, featuring benefits like savings goals, earning, spending tracking, and educational resources for money management.

Parnters
Landing Page

Desktop

Greenlight partnership page promoting collaboration with businesses to help families manage finances, featuring partners like Chase and Morgan Stanley, a mobile interface for financial management, and information on Greenlight for banks and work. Includes contact form for partnership inquiries.

Mobile

Greenlight webpage promoting financial literacy for families, showcasing benefits for partners like Chase and Nike, enterprise-grade capabilities, and a partnership form to join. Features app download options and company links.

Referrals
Landing Page

Desktop

Mobile

A webpage from Greenlight promoting a referral program. It features a header with friends taking a selfie, text about referring friends to earn rewards, and visuals like a smartphone showing a referral screen. There are multiple sections explaining how the program works, a QR code to scan for rewards, and answers to frequently asked questions. A footer provides links to the app's features, resources, and social media.

A girl in a plaid shirt washes a blue car with an orange cloth. Next to her is a smartphone screen displaying a text conversation about Greenlight, a debit card for kids and teens, promoting smarter money decisions and chores allowance.

OG IMAGES

Created the template that is used as the mobile thumbnail for sharing links throughout the entirety of the marketing site.

web_core_1200x630_static_OG_chores&allowance.jpg

product design

Collaborated with the Product Design team to create new branded moments throughout the app and showcase new features to users. This also helped bridge the gap between brand design guides on the Marketing & Brand team with those of Product.

parent onboarding

Worked alongside the Product Design team to reimagine the onboarding flow on the Parent’s login home screen when they first make an account. Also teamed up with the Motion Designer to storyboard & create animations from the illustrations throughout the onboarding flow.

IN-App notifications

Worked alongside the Product Design team to create new in-app notifications for user updates. I was tasked with creating the UI and UX as well as iconography for the product’s new feature.

Mobile app interface displaying financial notifications and features, including money requests and investment options. Users like Alex, Gabriella, and Jake appear with spending balances. A prompt to download the Greenlight app is visible.

APP STORE VISUALS

Created the new flow of visuals across Apple App Store and Google Play store to clearly promote the product and it’s most coveted features to new and existing users.